AEM, Content Management Tool
I knew Adobe tagging and analytic solutions from 2014, because my company's official website had adopted them. And I got separate Adobe Analytics session from Adobe instructor.
I learned Adobe analytics at first, then I recognized that Adobe Cloud Manager provides lots of practical features. So I tried to A/B Test into official website, but it's not a feature, it needs to prepare two A/B web pages before doing A/B Test.
Adobe Cloud Manager has promotion, analytics, social, advertising, targeting & media optimizing features, and it will give perfect solutions for premium web service.
Firstly I used analog tagging of Adobe in several year, and then Adobe introduced DTM (Digital Tagging Manager) to me, and I had little concern whether it was really useful or not.
And my hunch was correct, because DTM looked like powerful, but it was not practical. Then Adobe explained next version of DTM in 2019, and I and my engineers have to update current DTM again.
Even I am not satisfied with Adobe tagging & analytics, but I believe that Adobe has great potential and good will in order to make better solutions.
Still I think that Adobe Cloud is not perfect and systematic, but I really like to look at Adobe's solutions, because Adobe has a passion in order to drive better solutions. I really want to learn Adobe's things, but I missed some chance to join Adobe seminar.
* URL of Adobe Creative Cloud: https://www.adobe.com/creativecloud/desktop-app.html
** Wiki for Adobe AEM: https://en.wikipedia.org/wiki/Adobe_Marketing_Cloud
It definitely needs to get official sessions, community activities and actual implementation in order to be professional of Adobe AEM (Adobe Experience Manager). At first, I like to recommend visiting Adobe official web page about AEM which delivers bunch of introduction tutorials and videos.
AEM 6.3 web page: https://helpx.adobe.com/experience-manager/kt/index/aem-6-3-videos.html
And, it is good to join Adobe blog to get and share each experience into AEM community.
AEM blog: https://theblog.adobe.com/cloud-platform/
Thirdly, it needs to participate Adobe session or events in offline/online channels. But I recommend that Adobe learning site are more expensive than other institutes.
AEM learning: https://learning.adobe.com/
In addition, Adobe is providing annual event under Adobe Summit at Las Vegas in every April. If your company is a partner of Adobe, you communicate Adobe account to get some ticket attending it, I think that it will be great chance to get more relationship in same industries.
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